Season 2 | Episode 10- New Bharat part 2 | HT Brand Leadership Series

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Season 2 | Episode 10

Season 2 | Episode 10- New Bharat part 2

  • HT Brand Studio
  • December 24, 2019

Not very long ago, brands looked at the marketplace in two broad segments—India and Bharat. They would also be continuously torn between choices—mass or class; English or Hindi; metro or non-metro; urban or rural, and so on.

Today, however, with India and Bharat coming together, a new world order had emerged. It’s an era where consumers of tier 2 and 3 cities are as much as aspirational as those living in bigger cities. They are ready to go the extra mile to make a difference to their lives. These new sets of consumers are more willing to spend, more accepting, and more risk averse. They have also embraced technology. It’s a time when the mobile phone has disrupted their consumption patterns and, in turn, the marketplace.

Know more in Episode 10 of #HTBrandStudioLive, Season 2. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Ruchira Jaitly (HMD Global), Tejinder Gill (Truecaller), Ali Imran (Ashoka University) and Saugata Bagchi (Tata Communications Ltd) are the four brand masters who feature in this edition.

Hosted in partnership with DMA Asia. Radio Partner: Fever FM