Season 2 | Episode 11– Leveraging content to win the market part 1 | HT Brand Leadership Series

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Season 2 | Episode 11

Season 2 | Episode 11– Leveraging content to win the market part 1

  • HT Brand Studio
  • January 14, 2020

Content marketing has always been about context and consumers. But the statement holds relevance today more than ever before. Indeed, with the rise of social media, it has become possible for brands to engage in conversations with consumers in real time. It has allowed brands to become an intrinsic part of every consumer’s life—in turn building brand loyalty. Today, content marketing is also about tailoring to the specific needs of your audience.

Are enough brands invested in this journey? Are they experimenting enough? Is it true that with customers creating content, the equation has become more complex?

Know more in Episode 11 of #HTBrandStudioLive, Season 2. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Sudhir Sitapati (Hindustan Unilever Limited), Rubeena Singh (iProspect), Rajesh Kumar Jindal (UiPath), Siddharth Banerjee (Facebook) and Tanvi Malik (FabAlley and Indya) are the five brand masters who feature in this edition.

Hosted in partnership with DMA Asia. Radio Partner: Fever FM

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