Season 2 | Episode 12 - Leveraging content to win the market part 2 | HT Brand Leadership Series

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Season 2 | Episode 12

Season 2 | Episode 12 – Leveraging content to win the market part 2

  • HT Brand Studio
  • January 28, 2020

Content marketing isn’t just a buzzword. It has always been around. It was there even before the internet existed. And, it will continue to be there as long as brands use storytelling to connect with consumers.

It doesn’t stop at that. Content is being increasingly recognized by brands as a powerful tool to build awareness about products and services, as well as garner customer loyalty. Sample this: as per a latest study, a whopping 70% of customers would prefer to learn about new products via written content instead of traditional advertisements. Other studies also point at a link between content marketing and sales growth.

Are all marketers abreast of these latest developments? How are big brands sharpening their content marketing strategies?

Tune in to Episode 12 of #HTBrandStudioLive, Season 2. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Featuring in this edition are Shubhodip Pal (Revolt Intellicorp Pvt Ltd), Jayati Singh(Tally Solutions), Ramin Saherwala (Mahindra Holidays & ResortsIndia Limited) and Bianca Ghose (Wipro).

Part 1 of this episode featured Sudhir Sitapati (Hindustan Unilever Limited), Rajesh Kumar Jindal (UiPath), Siddharth Banerjee (Facebook), Rubeena Singh (iProspect) and Tanvi Malik (FabAlley and Indya).

Hosted in partnership with DMA Asia. Radio Partner: Fever FM