Season 2 | Episode 14 – Planning media in 2020 | HT Brand Leadership Series

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Season 2 | Episode 14

Season 2 | Episode 14 – Planning media in 2020

  • HT Brand Studio
  • Feb 25, 2020

To say that the media planning landscape has ‘changed’ in the last two decades would be nothing short of an understatement. What we are seeing is a revolution of sorts, where digital disruption has forever altered the nature and function of media as we know it.

Thanks to digital, marketers have a control over the scale, speed, and relevance of their campaigns. At the same time, delivering the right message, to the right person, at the right time, and on the right channel is what matters. Integrated, cross-channel campaigns work wonders in driving engagements. But, how do brands find a good equilibrium between offline and online? What does 2020 herald?

Find out in Episode 14 of #HTBrandStudioLive, Season 2. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Featuring in this edition are Geetu Bhatnagar (Oracle), Archana Aggarwal (Airtel), Mohit Joshi (Havas Media Group), Anand Chakravarthy (Essence), Ashim Gupta (Uber), Ashish Tiwari (Future Generali India Life Insurance) and Rajul Kulshreshtha (Madison Media).

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