Season 2 | Episode 2 - Brands with purpose | HT Brand Leadership Series

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Season 2 | Episode 2

Season 2 | Episode 2 – Brands with purpose

  • HT Brand Studio
  • August 27, 2019

Purpose-driven marketing has become the new normal, in an effort to forge deeper and lasting connections with consumers. As per a recent report by Accenture, 63% of customers want to associate themselves with brands that stand for a purpose—a purpose that reflects their own values and beliefs.

A purpose is important because it tells your customers that you are more than your services, campaigns, and taglines—that you are willing to take a stand on an issue that is aligned to what you are selling. It shows that you want to evoke a positive change, and set an example for everyone else to follow.

Tune in to Episode 2, Season 2 of #HTBrandStudioLive to know more. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Seema Bansal (BCG), Vijay Sharma (GSK Consumer Healthcare), Priya Kapadia (Marico Innovation Foundation), Debasis Ray (Tata Trusts), Sairee Chahal (SHEROES) and Atul Pokhriyal (XSEED Education) are the six leaders who feature in this edition.

Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM

Music by: JCRZ- ‘Purple Road’.