Season 2 | Episode 4- Building durable brands is good business | HT Brand Leadership Series

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Season 2 | Episode 4

Season 2 | Episode 4- Building durable brands is good business

  • HT Brand Studio
  • September 24, 2019

Building a brand that resonates with customers requires a lot of effort. It is not a static process; it doesn’t happen overnight.

According to Kantar, all durable brands have a few elements in common. They know how to identify future growth opportunities, they connect to consumer cultures, they embrace digital channels, and they also organise their business for growth.

Powerful brands are also those that carve a unique identity for themselves and remain flexible in dynamic market conditions.

Know more in Episode 4, Season 2 of #HTBrandStudioLive. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The show is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Sanjiv Kapoor (Vistara), Konia Khanna (Swarovski), Juhie Gorwara (Philips India), Apurva Chamaria (RateGain), Sudeep Narayan (Volvo Auto), Ali Rizvi (Garmin), and Smita Murarka (amanté) are the seven brand leaders who feature in this edition.

Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM

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