Season 2 | Episode 5- Agency of the future | HT Brand Leadership Series

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Season 2 | Episode 5

Season 2 | Episode 5- Agency of the future

  • HT Brand Studio
  • October 8, 2019

What is an agency of the future? Here, the creative director doubles up as a consultant and technology like AI and Machine Learning produces optimal brand solutions. From the traditional advertising agencies that appealed to millions of consumers with one idea, the agency of the future analyses a million data points for each consumer to create a personalised product.

Tune in to Episode 5, Season 2 of #HTBrandStudioLive to know more about future agencies. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Virat Tandon (MullenLowe Lintas India), Shamsuddin Jasani (Isobar South Asia), Vivek Bhargava (DAN Performance Group), Partha Sinha (McCann Worldgroup), Sabyasachi Mitter (Fulcro) and Vatsal Asher (DMAasia) are the brand masters who will feature in this edition.

Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM