Season 2 | Episode 6- The wellness generation part 1 | HT Brand Leadership Series

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Season 2 | Episode 6

Season 2 | Episode 6- The wellness generation part 1

  • HT Brand Studio
  • October 22, 2019

Gone are the days of crash diets, unrealistic fitness programmes and illogical health goals. Today, wellness is all about eating clean, maintaining mental health, and opting for sustainable products.

Increasingly, people are valuing health over wealth. They are practicing a regular routine of healing, detoxification and rejuvenation, keeping in mind the specific needs of their minds and bodies.

Thus, it’s not surprising that, according to Ernst & Young, the Indian wellness industry is going to be worth about Rs. 1.5 lakh crore by next year. In such a scenario, how can a wellness brand set itself apart from its competitors? What are the key factors driving the wellness revolution?

Tune in to Episode 6 (Part 1) of #HTBrandStudioLive, Season 2, to know more. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Sameer Maheshwari (HealthKart), Marut Setia (GE Healthcare), Trupti Bhandari (GSK Consumer Healthcare) and Pankaj Duhan (Reckitt Benckiser) are the four leaders who feature in this edition.

Hosted in partnership with DMA Asia. Radio partner: Fever FM.