Season 2 | Episode 8- Breaking new ground | HT Brand Leadership Series

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Season 2 | Episode 8

Season 2 | Episode 8- Breaking new ground

  • HT Brand Studio
  • November 19, 2019

A recent study by Wunderman says that consumers want to engage with brands that are constantly pushing their boundaries; they have an affinity for brands that give them new experiences, new insights, and new thoughts to mull over.

Honest, quirky, innovative—these are just some of the elements that they look for in brands that they want to deal with.

Disruption, then, is the order of the day. Are enough brands or filmmakers, however, asking themselves, ‘What is that I can do different?’ Are they willing to experiment or move out of their comfort zones? Are they ready to break new ground?

Find out in Episode 8 of #HTBrandStudioLive, Season 2. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Nitesh Tiwari (writer and director), Virginia Sharma (LinkedIn India), Shashank Srivastava (Maruti Suzuki India Ltd.), Dilen Gandhi (PepsiCo India), Priyanka Gill (POPxo), Amit Ramani (Awfis) and Mandar Natekar (KidZania Delhi NCR) are the seven brand masters who feature in this edition.

Hosted in partnership with DMA Asia. Radio partner: Fever FM