Season 2 | Episode 9 – New Bharat part 1 | HT Brand Leadership Series

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Season 2 | Episode 9

Season 2 | Episode 9 – New Bharat part 1

  • HT Brand Studio
  • December 09, 2019

Somewhere between India and Bharat, a new world order has emerged. It’s younger, more aspirational, more willing to spend, and more accepting. It has also embraced technology.

It’s what we call a ‘new Bharat’, which is, as one marketer describes, “more about attitude than demography”. Consumers of the new Bharat keep up with trends, while being rooted in tradition. They take pride in their culture, and want brands to speak to them in a language that they understand. They want brands to solve their problems rather than telling them what to do.

How are brands, then, rising to the occasion? How are they building their strategies for a marketplace that is far more democratic than it was before?

Find out in Episode 9 of #HTBrandStudioLive, Season 2. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.

The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Nimisha Jain (The Boston Consulting Group), Dheeraj Sinha (Leo Burnett India), Archana Aggarwal (Airtel India), Puneet Das (Tata Global Beverages Limited) and Nikhil Kakkar (Gold’s Gym India) are the five brand masters who feature in this edition.

Hosted in partnership with DMA Asia. Radio Partner: Fever FM