Expert Speak Archives | Page 17 of 19 | HT Brand Leadership Series

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Expert Speak

Top trends in the communication industry

Reputation management will be a major trend in the communications industry in 2019, says Shravani Dang, Group Vice President-Corporate Communications, Avantha Group. Dang also emphasizes....

The profile of the new-age CMO

Did you know that the average tenure of CMOs is on a decline? Nikhil Rastogi, Director-Marketing and Digital Sales, Citibank, tells you more about this.....

Making the consumer the centre of your campaign

What can consumers look forward to in the luxury bath segment? Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business,....

The future of marketing is ‘marketech’

Ever heard of the word ‘marketech’? It’s a combination of marketing and technology, and is what will become the next big thing, says Amit Tiwari,....

The need for vernacular content

At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don’t fall behind....

Simplifying a brand’s digital story

How does a brand simplify a product that otherwise appears complex to consumers? Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI,....

Driving the scooter revolution in India

The Honda Activa practically led a scooter revolution across India. Hear more about it from Yadvinder Singh Guleria, Senior Vice President- Sales and Marketing, Honda....

Empowering the world with artificial intelligence

Artificial Intelligence and voice-enabled technology will go a long way in empowering the world, says KV Sridhar aka Pops, Founder and Chief Creative Officer, HyperCollective.....

Using technology to empower customers

With the growth of technology, companies are finding newer ways to empower their customers. Namrita Mahindro, Senior General Manager, Mahindra & Mahindra, highlights a few....

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