Expert Speak Archives | Page 18 of 19 | HT Brand Leadership Series

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Expert Speak

All things newsy

How is news inherently different from other consumer products? Hear it straight from Rajiv Bansal, CEO, HT Digital Streams, who gets down to the nitty-gritty....

The key to sustainable campaigns

Karthik Nagarajan, Chief Content Officer, Wavemaker, sheds light on how brands can leverage the potential of influencers to create sustainable campaigns over a long period.....

Setting yourself apart in a competitive industry

The mobile handset industry in India is extremely cluttered. In such a scenario, how does a brand like Panasonic set itself apart? Pankaj Rana, Divisional....

Lessons in customer service

Today, Vistara is one of the leading airlines in India. Solomon Wheeler, its Vice President-Head Marketing, tell us how the brand strives to build a....

The new-age marketer

When it comes to the field of marketing, there have been a number of interesting developments in the last 5 years. Vishal Chinchankar, Chief Digital....

How to engage better with your customers

Amit Bajaj, Content Strategy Lead- Nissan Motor Corp, tells us how new automotive brands can leverage the power of content to disrupt the industry today.....

Key digital marketing strategies

At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for....

How to understand your customer better

All of us are familiar with the phrase, ‘The customer is king’. But how can brands ensure that they stick to this philosophy? Ask Pallavi....

What customer-centric campaigns look like

Always wondered how brands involve consumers while planning campaign? Kedar Apte, Vice President- Marketing at Castrol India, gives you some fascinating insights. HT Brand Masters....

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