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How is news inherently different from other consumer products? Hear it straight from Rajiv Bansal, CEO, HT Digital Streams, who gets down to the nitty-gritty....
Karthik Nagarajan, Chief Content Officer, Wavemaker, sheds light on how brands can leverage the potential of influencers to create sustainable campaigns over a long period.....
The mobile handset industry in India is extremely cluttered. In such a scenario, how does a brand like Panasonic set itself apart? Pankaj Rana, Divisional....
When it comes to the field of marketing, there have been a number of interesting developments in the last 5 years. Vishal Chinchankar, Chief Digital....
Amit Bajaj, Content Strategy Lead- Nissan Motor Corp, tells us how new automotive brands can leverage the power of content to disrupt the industry today.....
At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for....
All of us are familiar with the phrase, ‘The customer is king’. But how can brands ensure that they stick to this philosophy? Ask Pallavi....
Always wondered how brands involve consumers while planning campaign? Kedar Apte, Vice President- Marketing at Castrol India, gives you some fascinating insights. HT Brand Masters....