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Three things about Artificial Intelligence that marketers should know

Artificial Intelligence is changing the world. But what are the key things that marketers should keep in mind about this rapidly evolving technology? Prasad Rai,....

How technology is fuelling the mutual fund industry

Today, there are more than 2 million monthly searches for mutual funds on the Internet, says Balaji Vaidyanathan, Deputy Head- Marketing, Franklin Templeton Investments. The....

The role of social media in customer journey

One of the most effective ways to keep consumers engaged is through the use of social media. Ajay Kaul, Chief Digital Officer of Mahindra Holidays....

The evolution of digital marketing

There is no denying the fact that technology has changed businesses forever. And when it comes to the realm of marketing, there has been a....

Why Artificial Intelligence matters for marketing

Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI can....

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