Expert Speak Archives | Page 3 of 19 | HT Brand Leadership Series

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Expert Speak

The power of digital

#HTBrandStudioLive | “Digital has allowed brands to talk to consumers as individuals, and not as a mass,” says Nimisha Jain, Managing Director & Partner, Boston....

Agencies of the future

#HTBrandStudioLive | “India is ready for what is called ‘Wave 3’, where the marketing story will be embedded in the product. Wave 3 is about....

Effective customer engagement

#HTBrandStudioLive | “Today, engaging with consumers is no longer about creating an ad and letting that sustain for a year; today, it’s about moment marketing—were....

The fitness habits of millennials

#HTBrandStudioLive | Millennials are leading the fitness revolution in India. What is that one thing that sums up their wellness routine? “Millennials like exercises that....

What makes agencies successful

#HTBrandStudioLive | “Great agencies thrive on agility,” says Sidharth Rao, CEO and Co-founder, Dentsu Webchutney. “As you grow, you should be agile about the way....

“What journalism taught me”

#HTBrandStudioLive | “Journalism has been the biggest high of my life,” says Apsara Reddy, journalist and politician. “I have learnt so much about people and....

Strategies to create better ads

#HTBrandStudioLive | Too much of advertising is redundant; quality of content ceases to matter if a consumer is bombarded with ads. “Today, advertising is very....

How content is king

#HTBrandStudioLive | “Go where the user is, which is why we fully leverage social media,” says Priyanka Gill, founder & CEO, POPxo. Gill also talks....

The efficacy of content

#HTBrandStudioLive | When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy....

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