Expert Speak Archives | Page 5 of 19 | HT Brand Leadership Series

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Expert Speak

The gaps in healthcare delivery systems

#HTBrandStudioLive | Is the quality of healthcare services provided in tier 2 and tier 3 cities on a par with metros? According to Marut Setia,....

The right way to do influencer-led marketing

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#HTBrandStudioLive | “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj....

Marketing of the past, present and future

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#HTBrandStudioLive | What has changed in marketing, and what has not? Subhrangshu Neogi, Managing Partner, C-Box Advisory, says, “Creativity and messaging styles remain the same,....

How to build a digital-first brand

#HTBrandStudioLive | Authenticity is the first thing that a brand looking to grow on a digital platform should adopt, says Amit Sarda, Managing Director, Soulflower.....

Staying abreast with marketing trends

#HTBrandStudioLive | Personalisation is the next big thing in marketing, says Sumeet Singh, Group CMO, Info Edge, adding that, “The idea is to shorten the....

The millennial woman

#HTBrandStudioLive | What are the key characteristics of a millennial woman? “She is discerning, well-aware, and has high expectations from brands, even those that she....

How luxury car brands can connect with women

#HTBrandStudioLive | “You might need a cab when you want to commute, but when you want to drive, you’d want a car.” Sudeep Narayan, Director-PR....

Marketing niche categories

#HTBrandStudioLive | “Wearable technology has great potential in India, known for being the diabetes capital of the world. It has the potential to transform sedentary....

Digitisation entails cultural transformation

#HTBrandStudioLive | “Any kind of digital transformation entails a massive cultural transformation,” says Apurva Chamaria, Chief Revenue Officer RateGain, adding that, “In that regard, traditional....

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