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Radio PartnerHT Brand Studio Live: Season 2 | Episode 16 – Brand continuity planning
In the face of a pandemic, most businesses reduce marketing spends. Research, however, reveals that companies that stay top of mind with customers are the ones that emerge stronger after the downturn. The logic is simple—consumers want to know what a brand is doing to stand by them, and reduce the impact of the disaster on their lives.
Therefore, brands that stay relevant to customers and help them navigate the challenges are the real winners. All this calls for an overhaul of marketing strategies and more responsible communication. Brand continuity planning, which is a critical component of business continuity planning, is what most companies should look at now.
To know more, tune in to Episode 16 of #HTBrandStudioLive, Season 2. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Featuring in this virtual roundtable are Karthi Marshan (Kotak Mahindra Group), Manish Dureja (InterMiles), Tarun Katial (ZEE5 India), Pawan Sarda (Future Group) and Aparna Mahesh (BankBazaar).
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
Aparna brings with her diverse experience in marketing and advertising, having worked across industries such as e-commerce, FMCG, IT, and financial services. At BankBazaar, Aparna drives all marketing efforts including mass media campaigns, digital performance and brand campaigns, PR, and partnerships.
Karthi started his professional career as a copywriter, moved on to account management at Grey Worldwide, and subsequently produced television content for Sony India. Previously, Karthi helmed the marketing function of IDBI Bank. He is also a co-founder of Sharekhan, one of India's leading retail brokerage firms.
Manish Dureja comes with over 20 years of experience across loyalty management, business and marketing. He is an active member of many professional societies and a thought leader on marketing, loyalty programme design and development, strategic planning, airline revenue management and CRM. He has been recognized as one of the top 30 loyalty professionals in the world by the Loyalty Magazine.
Pawan has close to 20 years of work experience in retail, housing, digital, content, and commerce. From being a part of the start-up team of Big Bazaar to heading marketing function for Future Retail, he has seen it all. Pawan has been recognized as a digital marketing leader by the Internet and Mobile Association of India and as the Marketer of the Year Retail by IAA Leadership Awards.
Considered as one of the most successful executives in the Indian media industry, Tarun has a robust body of experience across different platforms, including the newest kid-on-the-block –OTT. Tarun is the man behind blockbuster shows such as KBC, Indian Idol, and Fear Factor. Tarun has been voted as the NewsCorp Achiever for Asia and included in the ‘India Today 30 on 30’ list. He was also a part of the team that won the first Media Gold at Cannes.
Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
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