The real estate sector is a key pillar of the Indian economy. With a contribution of roughly 6-8% to the GDP, it has, in the last few years, witnessed multiple changes. The biggest of these has been the influence of technology—right from how a property is chosen to how it is constructed to how it is even bought.
The government, too, has been actively promoting digitization through initiatives such as Smart Cities and Digital India. New offerings, both in the commercial and residential segments, have emerged, in turn hinting at a shift in consumer preferences.
To know more, tune in to Episode 15 of #HTBrandStudioLive, Season 2. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Featuring in this edition are Saurabh Kumar (Energy Efficiency Services Limited), Rajan Suri (PNB Housing Finance Limited), Karan Kumar (DLF), NSN Murty (PwC India), Ramesh Iyengar (Select Direct Marketing Communications) and Ashish Bhutani (Bhutani Group).
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
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