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Special Episode
special episode
Radio PartnerNearly 64% of parents believe that their kids influence their decisions on where to go on vacation, a survey conducted by Facebook reveals.
Approximately 58% of parents also say that their children decide as to how often they should go out to eat!
All this point to only one thing—children form a key consumer segment. So, how do kids engage with brands? How do they process brand messages? Can marketers encourage children to become more socially responsible?
Tune in to the KidZania special episode of #HTBrandStudioLive to know the answers. It is a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Anjali Malhotra Nanda (Aviva India), Pooja Baid (Philips India) Puneet Anand (Hyundai Motor India), Rutu Mody-Kamdar (Jigsaw Brand Consultants), Karan Kumar (Fabindia), Pankaj Rana (Panasonic India), Vandana Krishnia (HT Media Ltd), and Mandar Natekar (KidZania Delhi NCR) are the eight brand masters who feature in this edition.
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
With a deep understanding of human behaviour, Rutu has helped several companies find a context in the lives of consumers. Rutu also teaches branding and consumer behaviour at universities in India, France, Germany, and Australia.
With a focus on storytelling to drive conversations, Karan has led several brands to category and industry leadership positions. He is a founding member of The Marketing Society in India, has been selected twice to present his research papers at the ESOMAR Asia Pacific conferences. You can find his writings on his blog that goes by the name of ‘Bolder Marketing’.
Anjali has 26 years of experience in areas spanning revenue, marketing, sales, and customer experience. Under her aegis, Aviva has built a suite of B2B and B2C online assets that are shaping its vision of becoming a digital-first insurance provider. She is also an angel investor and a mentor to startups. In the past, she was associated with brands such as Dishtv and Modi Revlon.
Pooja has over 11 years of experience in category creation and brand building in the FMCG & FMCD space. She is known for her expertise in scaling up small businesses and the creation of the Air Fryer in India. She has been bestowed with the ET Now award for Best Word Of Mouth Marketing and the DMAI award for Best Marketing Content Creation.
Puneet has over 21 years of experience in automotive marketing, sales, and service operations. He joined Hyundai Motor India in 1998, and since then, has headed various departments. Prior to Hyundai Motor India, he worked with Mahindra & Mahindra for 2 years.
Pankaj has over a decade of experience and interest in the domain of Smart Connectivity and Artificial Intelligence. He was awarded the 'Global President Excellence Award' for exceptional performance in FY 2014-15—an award that is given to those whose performance matches the global work standards of Panasonic Corporation.
Vandana has over 15 years of marketing experience with brands such as SBI and Asian Paints. Her expertise lies in areas such as marketing management, consumer products, pricing strategies, and market research.
Mandar has two decades of work experience in the media & entertainment industry. He has worked with brands such as Sony, BigAdda, HBO, and MTV. He specializes in creating engaging stories for brands, thereby helping achieve lasting experiences.
Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
Click below to submit.