advertising Archives | Page 3 of 3 | HT Brand Leadership Series

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Bringing back fearless marketing

Today, a lot of content is held back due to the fear of backlash, says Agnello Dias, Creative Chairman, Dentsu Aegis Network, and Co-founder, Taproot....

Mastering the element of surprise

If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President,....