Alcohol Archives | HT Brand Leadership Series

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Mixing drink marketing strategies for the millennial audience

If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali....

Overcoming marketing restrictions, in style

How does a beer brand work around the challenges of advertising restrictions on alcoholic products? Sandeep Singh, Director- Marketing and Alternate Channels at Bira 91,....