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#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C....
Apple, Google, Microsoft, Amazon, Facebook—what’s common between these companies other than them being new-age technology companies? What makes them so unique and favourable? How do....
#HTBrandStudioLive | Roudra Bhattacharya of HT Brand Studio recently caught up with Rajesh Kumar Jindal of UiPath. Among other things, they discussed the ethics of....
How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down....
Several companies use CAE Software to predict the behaviour of products through engineering simulation software. Kaustubh Nande, Director – Marketing at MSC Software is part....
When capital-intensive industries need to be upgraded, the process can be expensive. Srihari Gopinath, Director- Marketing at Hewlett Packard Enterprise, explains the role of digital....
“Good advertising drives attention, great content marketing drives motivation”. With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses....
Artificial Intelligence and automation will define the marketing landscape this year, says Rajesh Kumar Jindal, Vice President & Head of Marketing (India Region), UiPath. According....
Hear Veetika Joshi Deoras, VP-Brand and Strategy, IHCL, speak about how Artificial Intelligence (AI) can benefit businesses. According to her, AI should be adopted for....