Augumented reality Archives | HT Brand Leadership Series

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Augumented reality

The future of video marketing

Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager....

From storytelling to ‘storydoing’

Ever heard of the word ‘storydoing’? It is what brands do to spread awareness about a cause. Hear more about storydoing and cause-based marketing from....

The evolution of digital marketing

There is no denying the fact that technology has changed businesses forever. And when it comes to the realm of marketing, there has been a....