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You can’t create viral content from day one, says Rachit Hirani, founder of MotorOctane. Hirani also highlights how an influencer should not only think from....
A lot of Big Data is ‘noise’, says Ajay Row, Partner-CRM, Martech and Data, DAN Network. Therefore, implementing a Big Data strategy successfully is dependent....
This is the era of hypergrowth brands—the market today is teeming with great opportunities. It also has its own set of challenges. There has been....
Did you know that the voice of a customer can be used to project the claims ratio in the insurance sector? Yashish Dahiya, Co-founder &....
Ever heard of the word ‘storydoing’? It is what brands do to spread awareness about a cause. Hear more about storydoing and cause-based marketing from....
Ever wondered how technology is shaping the event management industry? Sandeep Nagpal, Vice President and Head of Marketing, Cvent, highlights some exciting trends. HT Brand....