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The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....
You can’t create viral content from day one, says Rachit Hirani, founder of MotorOctane. Hirani also highlights how an influencer should not only think from....
Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars, gets talking on the importance of influencer marketing and why brands in India should take regional content....
For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....
Ever heard of the word ‘storydoing’? It is what brands do to spread awareness about a cause. Hear more about storydoing and cause-based marketing from....