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big data

The mantra for successful consumer engagement

“You have to pay attention to business metrics and you have to pay attention to what your consumer audience’s behaviour and needs are”. Shireesh Joshi,....

Making big data work for your marketing strategies

A lot of Big Data is ‘noise’, says Ajay Row, Partner-CRM, Martech and Data, DAN Network. Therefore, implementing a Big Data strategy successfully is dependent....