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Today, brands across the world are reaching out to millennial consumers. Is this true even in the case of legacy companies such as Philips? Further,....
When we think of women-centric digital content platforms in India, POPxo is one brand that immediately stands out from the rest. The fact that it....
Do you have a special corner in your heart for ethnic or organic products, especially those produced by a brand like Fabindia? Karan Kumar, the....
If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali....
Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief....
Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager....
Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash. To know more about what’s happening in this sector, tune in....
Reputation management will be a major trend in the communications industry in 2019, says Shravani Dang, Group Vice President-Corporate Communications, Avantha Group. Dang also emphasizes....