Brand Masters Archives | HT Brand Leadership Series

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Brand Masters

What makes agencies successful

#HTBrandStudioLive | “Great agencies thrive on agility,” says Sidharth Rao, CEO and Co-founder, Dentsu Webchutney. “As you grow, you should be agile about the way....

What’s common between advertising and filmmaking

#HTBrandStudioLive | Did you know that Nitesh Tiwari, the man behind the blockbuster ‘Dangal’, worked in advertising for 17 years? In this freewheeling chat with....

The workplaces of the future

The last few years have witnessed a massive change in the workplace preferences of the Indian workforce. There has been a revolutionary shift from traditional....

A new definition of fitness

#HTBrandStudioLive | “The idea of fitness, which was once restricted to only a handful of people frequenting the gym, has changed,” says Sameer Maheshwari, Founder,....

Hospitals of the future

#HTBrandStudioLive | How will the hospital of the future look like? Mohan Menon, VP-Head of Marketing & Digital, Max Healthcare, says, “It will be very....

The gaps in healthcare delivery systems

#HTBrandStudioLive | Is the quality of healthcare services provided in tier 2 and tier 3 cities on a par with metros? According to Marut Setia,....

The right way to do influencer-led marketing

#HTBrandStudioLive | “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj....

The evolving role of the CMO

#HTBrandStudioLive | The role of the CMO has significantly changed in the last few years. What are some of the challenges in regard to the....

The rise of experential travel

#HTBrandStudioLive | Across the world, experiential travel has become a huge trend among millennials. Aditya Agarwal, SVP & Head of Corporate Strategy, Cleartrip, tells us....

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