brand studio live Archives | Page 2 of 5 | HT Brand Leadership Series

Hosted by

brand studio live

On the ethics of AI

#HTBrandStudioLive | Roudra Bhattacharya of HT Brand Studio recently caught up with Rajesh Kumar Jindal of UiPath. Among other things, they discussed the ethics of....

Standing out from the clutter

#HTBrandStudioLive | “Whether you’re a public speaker, or a brand looking to stand out in a cluttered world, there are two principles that matter for....

Building a sticky brand

#HTBrandStudioLive | Building brand stickiness in a hypercompetitive world isn’t easy. How do companies, then, ensure that customers keep coming back to them? Tanvi Malik,....

The new wave of small-town consumers

#HTBrandStudioLive | “The internet has fuelled the aspirations of consumers in tier 2, 3 and 4 towns. This is clearly visible in their buying patterns.....

The power of digital

#HTBrandStudioLive | “Digital has allowed brands to talk to consumers as individuals, and not as a mass,” says Nimisha Jain, Managing Director & Partner, Boston....

Agencies of the future

#HTBrandStudioLive | “India is ready for what is called ‘Wave 3’, where the marketing story will be embedded in the product. Wave 3 is about....

Effective customer engagement

#HTBrandStudioLive | “Today, engaging with consumers is no longer about creating an ad and letting that sustain for a year; today, it’s about moment marketing—were....

The fitness habits of millennials

#HTBrandStudioLive | Millennials are leading the fitness revolution in India. What is that one thing that sums up their wellness routine? “Millennials like exercises that....

Building brands that appeal to kids

#HTBrandStudioLive | Marketing to kids is a totally different ballgame. But, is there a rule of thumb? “It’s all about keeping it fun,” says Mandar....

Facebook