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Marketing of the past, present and future

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#HTBrandStudioLive | What has changed in marketing, and what has not? Subhrangshu Neogi, Managing Partner, C-Box Advisory, says, “Creativity and messaging styles remain the same,....

Staying abreast with marketing trends

#HTBrandStudioLive | Personalisation is the next big thing in marketing, says Sumeet Singh, Group CMO, Info Edge, adding that, “The idea is to shorten the....

The rise of experential travel

#HTBrandStudioLive | Across the world, experiential travel has become a huge trend among millennials. Aditya Agarwal, SVP & Head of Corporate Strategy, Cleartrip, tells us....

A new way of learning

#HTBrandStudioLive | Ever heard of the XSEED method of learning for schoolchildren? Atul Pokhriyal, Vice President Product, XSEED Education, explains in this video. Among other....

Creating a strong women-centric brand

#HTBrandStudioLive | “Purposeful brands are like bamboo trees—they may take a little long to gestate, but once they are seeded, it’s very difficult to uproot....

The importance of innovation

The Scale-up Programme, which is offered by the Marico Innovation Foundation (MIF), has helped many a young company to overcome crucial business bottlenecks. Know more....

The evolving consumer

One of the biggest developments in the media and entertainment industry has been the evolution of consumer behaviour, says Rana Barua, CEO, Havas Group India.....

The strategies of a successful start-up

“The quality of an idea, the IP attached to it and the vision of the founder(s) decide how successful a start-up is going to be”.....

The mantra for successful consumer engagement

“You have to pay attention to business metrics and you have to pay attention to what your consumer audience’s behaviour and needs are”. Shireesh Joshi,....

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