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The new-age Indian shopper

Uma Talreja, Customer Care Associate and Chief of Marketing & Customer Officer, Shoppers Stop Limited, has plenty of facts to share about the new-age Indian....

Dispelling myths around E-Commerce

Jiten Mahendra, Senior Vice President Marketing, Max Fashion India, talks about omni-channel marketing. Among other things, he points out how it’s a myth that customers....

Authentic and progressive marketing

“Be authentic, be progressive.” These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility....

A veteran’s insights on advertising’s changing landscape

‘Me time’ now means ‘screen time’ on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group and an advertising....

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