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The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....
Jeff Ray, global CEO of video-hosting service Brightcove, talks about video as the most effective communication tool across cultures, Brightcove’s role in the market and....
You can’t create viral content from day one, says Rachit Hirani, founder of MotorOctane. Hirani also highlights how an influencer should not only think from....
For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....
Navin Khemka, CEO, MediaCom-South Asia, speaks to HT Brand Studio’s Rajat Arora about the rise of digital media in India. According to him, digital media....
Online knowledge platform Quora recently launched versions in three regional languages, which include Marathi, Bengali, and Tamil. Know more about this initiative from Gautam Shewakramani,....
Do leagues work for all kinds of sports? They don’t. Jose Antonio Cachaza, Managing Director, LaLiga India, explains why. He also has tips for sports....
Branded content works well with young audiences, says Snehil Gautam, Group Head-Marketing & Growth, Housing.com. Tune in to this interview, where Gautam explains how his....