Brand Studio Archives | Page 4 of 8 | HT Brand Leadership Series

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Guiding your customer’s decision-making

Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck? Sharad Mathur, Head of Sales & Distribution, SBI General....

Conversing with your brand’s consumers

One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers. As a result, companies can....

Creating campaigns that are instantly recognisable

Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life’s #YoungAndResponsible. Hear more about it from Pankaj Gupta, Chief Marketing Officer....

From selling to counselling

Digital transformation is essential for all businesses today, highlights Subhrangshu Neogi, Chief Commercial Officer, UPES. According to him, digital is both scalable and measurable, thereby....

Bringing back fearless marketing

Today, a lot of content is held back due to the fear of backlash, says Agnello Dias, Creative Chairman, Dentsu Aegis Network, and Co-founder, Taproot....

Humanizing a brand

Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry. A case in point is the #ExperienceAxis campaign,....

How to speak to millennials through digital campaigns

If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....

Guiding the future of insurance plans by voice

Did you know that the voice of a customer can be used to project the claims ratio in the insurance sector? Yashish Dahiya, Co-founder &....

How to redefine a brand’s image by going digital

Shaji Varghese, Executive Director and Business Head, PNB Housing Finance Limited, outlines how the company has benefited with the adoption of digital technologies. As per....

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