Brand Studio Archives | Page 5 of 8 | HT Brand Leadership Series

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Always getting straight to the point in marketing

As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes....

The importance of health insurance

Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health....

Using digital means to help explain finance better

Most people find financial products difficult to comprehend. How are financial services brands reaching out to consumers then? Ajay Kakar, Chief Marketing Officer, Aditya Birla....

E-commerce and the changing digital consumer

E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop. Mittal also discusses the differences between omni-channel and....

Mastering the element of surprise

If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President,....

Creating relatable content

Brands must create content that customers can instantly relate to, says Chaaya Baradhwaaj, Founder & Managing Director, BC Web Wise. Baradhwaaj also talks about workplace....

Brand growth in the age of content explosion

How do brands survive in the age of content explosion? Take a cue from Vishwas Anand, Head-Content & Thought Leadership, Aspire Systems, who talks about....

Experimenting with digital marketing strategies

Tata Global Beverages’ Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a....

Removing gender stereotypes in marketing

Do marketing campaigns in India adequately capture the needs and aspirations of women? Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand....

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