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As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes....
Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health....
Most people find financial products difficult to comprehend. How are financial services brands reaching out to consumers then? Ajay Kakar, Chief Marketing Officer, Aditya Birla....
E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop. Mittal also discusses the differences between omni-channel and....
How do brands survive in the age of content explosion? Take a cue from Vishwas Anand, Head-Content & Thought Leadership, Aspire Systems, who talks about....
Tata Global Beverages’ Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a....
Do marketing campaigns in India adequately capture the needs and aspirations of women? Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand....