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The Scale-up Programme, which is offered by the Marico Innovation Foundation (MIF), has helped many a young company to overcome crucial business bottlenecks. Know more....
Don’t market something to children that is not meant for them, says Pooja Baid, Director Marketing & Business Head, Health & Wellness, Philips India. She....
The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....
For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....
Navin Khemka, CEO, MediaCom-South Asia, speaks to HT Brand Studio’s Rajat Arora about the rise of digital media in India. According to him, digital media....
Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia. They are authentic when they are tied to the brand’s own purpose.....
Branded content works well with young audiences, says Snehil Gautam, Group Head-Marketing & Growth, Housing.com. Tune in to this interview, where Gautam explains how his....
Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services. Bhargava....