branded content Archives | Page 4 of 7 | HT Brand Leadership Series

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E-commerce and the changing digital consumer

E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop. Mittal also discusses the differences between omni-channel and....

Mastering the element of surprise

If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President,....

Creating relatable content

Brands must create content that customers can instantly relate to, says Chaaya Baradhwaaj, Founder & Managing Director, BC Web Wise. Baradhwaaj also talks about workplace....

Brand growth in the age of content explosion

How do brands survive in the age of content explosion? Take a cue from Vishwas Anand, Head-Content & Thought Leadership, Aspire Systems, who talks about....

Experimenting with digital marketing strategies

Tata Global Beverages’ Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a....

Removing gender stereotypes in marketing

Do marketing campaigns in India adequately capture the needs and aspirations of women? Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand....

Marketing to the consumer’s character

Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that....

Embracing the digital wave

Today, brands across the world are reaching out to millennial consumers. Is this true even in the case of legacy companies such as Philips? Further,....

How to market content for women, by women, to women

When we think of women-centric digital content platforms in India, POPxo is one brand that immediately stands out from the rest. The fact that it....

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