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Banking on brand storytelling

Today, Kotak Mahindra Bank is one of the leading private sector banks in India. What contributed to this growth, and how has the journey been....

Overcoming marketing restrictions, in style

How does a beer brand work around the challenges of advertising restrictions on alcoholic products? Sandeep Singh, Director- Marketing and Alternate Channels at Bira 91,....

From showstopper to thumb-stopper

At a time when most businesses are undergoing a digital transformation, what’s the easiest way to ensure that they remain on track? Prateek Chatterjee, Senior....

The full-stack marketeer

Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash. To know more about what’s happening in this sector, tune in....

Top trends in the communication industry

Reputation management will be a major trend in the communications industry in 2019, says Shravani Dang, Group Vice President-Corporate Communications, Avantha Group. Dang also emphasizes....

The profile of the new-age CMO

Did you know that the average tenure of CMOs is on a decline? Nikhil Rastogi, Director-Marketing and Digital Sales, Citibank, tells you more about this.....

Making the consumer the centre of your campaign

What can consumers look forward to in the luxury bath segment? Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business,....

The need for vernacular content

At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don’t fall behind....

Simplifying a brand’s digital story

How does a brand simplify a product that otherwise appears complex to consumers? Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI,....

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