branding Archives | HT Brand Leadership Series

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How brands should be media-agnostic in their approach

#HTBrandStudioLive | Planning media in the digital age comes with its own set of perks, what with marketers being able to connect with consumers in....

Brand safety and purpose-driven marketing

#HTBrandStudioLive | “Safety is our key differentiator,” says Ashim Gupta, Head-Consumer Communication, Uber India, while highlighting how the company strives to provide mobility solutions to....

How B2B marketing has changed in the digital age

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#HTBrandStudioLive | B2B marketing has got a new lease of life in the digital era. Talking about the same, Geetu Bhatnagar, Head-Marketing, Oracle India, says,....

How data-driven digital marketing helps brands

#HTBrandStudioLive | “A consumer wants a brand as much as a brand wants a consumer. Therefore, if somebody gives her the right information at the....

Measuring the effectiveness of B2B campaigns

#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C....

Electric motorcycles, influencer marketing and more

#HTBrandStudioLive | Revolt Intellicorp is one of India’s newest electric motorcycle manufacturers. Roudra Bhattacharya of HT Brand Studio caught up with the company’s Chief Marketing....

Building a purpose-driven B2B brand

#HTBrandStudioLive | In the B2B world, the brand is synonymous with the company or the product. Increasingly, however, companies are realizing that they need to....

Building an ‘authentic’ brand

#HTBrandStudioLive | “Our biggest endorsers are our members,” says Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited. “Because, when they share their....

On the ethics of AI

#HTBrandStudioLive | Roudra Bhattacharya of HT Brand Studio recently caught up with Rajesh Kumar Jindal of UiPath. Among other things, they discussed the ethics of....

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