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‘Premiumness’ of a brand is in the minds of customers

The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....

The challenges and opportunities with data

Gaurav Mehta, Chief Marketing Officer at GirnarSoft, talks about the opportunities and challenges that data brings for a brand, in this chat with Priyanka Mehra.....

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