consumer communication Archives | HT Brand Leadership Series

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consumer communication

How brands should be media-agnostic in their approach

#HTBrandStudioLive | Planning media in the digital age comes with its own set of perks, what with marketers being able to connect with consumers in....

The power of digital

#HTBrandStudioLive | “Digital has allowed brands to talk to consumers as individuals, and not as a mass,” says Nimisha Jain, Managing Director & Partner, Boston....