Content marketing Archives | Page 3 of 6 | HT Brand Leadership Series

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Content marketing

The meteoric rise of digital content

Navin Khemka, CEO, MediaCom-South Asia, speaks to HT Brand Studio’s Rajat Arora about the rise of digital media in India. According to him, digital media....

Digitising the house-hunting process

Branded content works well with young audiences, says Snehil Gautam, Group Head-Marketing & Growth, Housing.com. Tune in to this interview, where Gautam explains how his....

A veteran’s insights on advertising’s changing landscape

‘Me time’ now means ‘screen time’ on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group and an advertising....

Building a more powerful internet for women

With a user base of 15 million, India’s women-only platform Sheroes is going from strength to strength. Hear more about its journey from its founder....

Advancing healthcare, one digital step at a time

Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services. Bhargava....

Using marketing to educate the customer

If you are a financial services brand, then your biggest quest should be to educate your customers. Hear more about marketing in the financial services....

Innovative ways to make data work for a brand

Amit Sarda, Managing Director of Soulflower, presents the various innovative ways in which his brand has utilised and analysed client data and how it has....

How a brand can speak to a woman’s confidence

How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of....

Creativity and innovation go hand-in-hand

In a conversation with HT Brand Studio’s Rajat Arora, Jyoti Kumar Bansal, CEO of PHD India, talks about the role of technology in boosting creativity,....

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