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One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers. As a result, companies can....
Digital transformation is essential for all businesses today, highlights Subhrangshu Neogi, Chief Commercial Officer, UPES. According to him, digital is both scalable and measurable, thereby....
As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes....
Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health....
If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali....
Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief....
While we all have read enough about the 10-fold reduction in data cost, proliferation of smart phone users, and growing relevance of video content, the....
Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its....