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The biggest challenge facing marketers

#HTBrandStudioLive | “It’s not a question of digital v/s analog. It’s a question of how brands can combine digital and analog and measure the efficacy....

How content is king

#HTBrandStudioLive | “Go where the user is, which is why we fully leverage social media,” says Priyanka Gill, founder & CEO, POPxo. Gill also talks....

Marketing wisely to children

Don’t market something to children that is not meant for them, says Pooja Baid, Director Marketing & Business Head, Health & Wellness, Philips India. She....