Customer experience Archives | HT Brand Leadership Series

Hosted by

Customer experience

The cashless revolution in India

‘As we move more and more towards a cashless society, everyone will have the need for a product like ours’ says Sujatha V Kumar, Head....

Building trust in the e-pharmacy market

In healthcare, you can’t offer solutions piece by piece. You have to offer integrated solutions, says Tanmay Saksena, CEO, 1mg. Saksena also talks about the....

‘Premiumness’ of a brand is in the minds of customers

The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....

Making videos more than just ‘snackable’

You can’t create viral content from day one, says Rachit Hirani, founder of MotorOctane. Hirani also highlights how an influencer should not only think from....

Keeping legacy alive by changing with the times

Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars, gets talking on the importance of influencer marketing and why brands in India should take regional content....

Enabling exciting experiences using your brand

For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....

Exciting, maddening and chaotic: the future of OTT

Exciting, maddening, and chaotic are the three words that best describe the future of OTT platforms in India. Hear more about this from Akash Banerji,....

Sharing and growing the world’s knowledge

Online knowledge platform Quora recently launched versions in three regional languages, which include Marathi, Bengali, and Tamil. Know more about this initiative from Gautam Shewakramani,....

Using branded content to make your brand feel authentic

Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia. They are authentic when they are tied to the brand’s own purpose.....

1 2 3 8

Facebook