Customer experience Archives | Page 2 of 8 | HT Brand Leadership Series

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Customer experience

Bringing fans closer to the game, digitally

Do leagues work for all kinds of sports? They don’t. Jose Antonio Cachaza, Managing Director, LaLiga India, explains why. He also has tips for sports....

Digitising the house-hunting process

Branded content works well with young audiences, says Snehil Gautam, Group Head-Marketing & Growth, Housing.com. Tune in to this interview, where Gautam explains how his....

Using data to personalise customer experience

Has brand communication in the digital era significantly changed? It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital. According....

Innovative ways to make data work for a brand

Amit Sarda, Managing Director of Soulflower, presents the various innovative ways in which his brand has utilised and analysed client data and how it has....

Listen to customers to enhance their digital journeys

The digitisation of the retail industry has resulted in wider choices for customers, thereby making them smarter. Srinivasa Rao, Senior VP of Marketing at Lifestyle,....

How a brand can speak to a woman’s confidence

How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of....

Staying ahead of an audience that stays ahead of the market

How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down....

Talking to, and not at, the customer

Tata Tea’s ‘Jaago Re’ campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head – New Ventures at Tata Global....

Technology that shapes our vision of the future

Several companies use CAE Software to predict the behaviour of products through engineering simulation software. Kaustubh Nande, Director – Marketing at MSC Software is part....

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