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A study conducted by the Centre for Science and Environment last year indicated that lifestyle diseases are the biggest killers in India. In such a....
If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali....
Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager....
Gaurav Mehta, Chief Marketing Officer at GirnarSoft, talks about the opportunities and challenges that data brings for a brand, in this chat with Priyanka Mehra.....
While we all have read enough about the 10-fold reduction in data cost, proliferation of smart phone users, and growing relevance of video content, the....
Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its....
Ever heard of the word ‘storydoing’? It is what brands do to spread awareness about a cause. Hear more about storydoing and cause-based marketing from....
Today, Kotak Mahindra Bank is one of the leading private sector banks in India. What contributed to this growth, and how has the journey been....