Customer experience Archives | Page 6 of 8 | HT Brand Leadership Series

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Customer experience

Automation for modern-day event planning

Ever wondered how technology is shaping the event management industry? Sandeep Nagpal, Vice President and Head of Marketing, Cvent, highlights some exciting trends. HT Brand....

From showstopper to thumb-stopper

At a time when most businesses are undergoing a digital transformation, what’s the easiest way to ensure that they remain on track? Prateek Chatterjee, Senior....

The full-stack marketeer

Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash. To know more about what’s happening in this sector, tune in....

Making the consumer the centre of your campaign

What can consumers look forward to in the luxury bath segment? Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business,....

The need for vernacular content

At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don’t fall behind....

Simplifying a brand’s digital story

How does a brand simplify a product that otherwise appears complex to consumers? Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI,....

All things newsy

How is news inherently different from other consumer products? Hear it straight from Rajiv Bansal, CEO, HT Digital Streams, who gets down to the nitty-gritty....

The key to sustainable campaigns

Karthik Nagarajan, Chief Content Officer, Wavemaker, sheds light on how brands can leverage the potential of influencers to create sustainable campaigns over a long period.....

Setting yourself apart in a competitive industry

The mobile handset industry in India is extremely cluttered. In such a scenario, how does a brand like Panasonic set itself apart? Pankaj Rana, Divisional....

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