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When it comes to the field of marketing, there have been a number of interesting developments in the last 5 years. Vishal Chinchankar, Chief Digital....
All of us are familiar with the phrase, ‘The customer is king’. But how can brands ensure that they stick to this philosophy? Ask Pallavi....
Always wondered how brands involve consumers while planning campaign? Kedar Apte, Vice President- Marketing at Castrol India, gives you some fascinating insights. HT Brand Masters....
Artificial Intelligence is changing the world. But what are the key things that marketers should keep in mind about this rapidly evolving technology? Prasad Rai,....
Today, there are more than 2 million monthly searches for mutual funds on the Internet, says Balaji Vaidyanathan, Deputy Head- Marketing, Franklin Templeton Investments. The....
When I was studying marketing, I came across Philip Kotler’s 4 Ps of brand building. As I progressed in my professional career, I tried to....
Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI can....