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#HTBrandStudioLive | “A consumer wants a brand as much as a brand wants a consumer. Therefore, if somebody gives her the right information at the....
#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C....
#HTBrandStudioLive | Revolt Intellicorp is one of India’s newest electric motorcycle manufacturers. Roudra Bhattacharya of HT Brand Studio caught up with the company’s Chief Marketing....
#HTBrandStudioLive | In the B2B world, the brand is synonymous with the company or the product. Increasingly, however, companies are realizing that they need to....
#HTBrandStudioLive | How do brands differentiate themselves through content? Bianca Ghose, Chief Storyteller, Wipro, says, “There’s too much mediocre content everywhere. People have very little....
#HTBrandStudioLive | “Our biggest endorsers are our members,” says Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited. “Because, when they share their....
#HTBrandStudioLive | Roudra Bhattacharya of HT Brand Studio recently caught up with Rajesh Kumar Jindal of UiPath. Among other things, they discussed the ethics of....
#HTBrandStudioLive | “Whether you’re a public speaker, or a brand looking to stand out in a cluttered world, there are two principles that matter for....
#HTBrandStudioLive | Building brand stickiness in a hypercompetitive world isn’t easy. How do companies, then, ensure that customers keep coming back to them? Tanvi Malik,....