Digital marketing Archives | HT Brand Leadership Series

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Digital marketing

The biggest challenge facing marketers

#HTBrandStudioLive | “It’s not a question of digital v/s analog. It’s a question of how brands can combine digital and analog and measure the efficacy....

Measuring the effectiveness of digital content

#HTBrandStudioLive | “While digital allows a two-way interaction with customers, it has also been overused by marketers to create intrusive content formats,” says Rubeena Singh,....

Marketing of the past, present and future

#HTBrandStudioLive | What has changed in marketing, and what has not? Subhrangshu Neogi, Managing Partner, C-Box Advisory, says, “Creativity and messaging styles remain the same,....

Staying abreast with marketing trends

#HTBrandStudioLive | Personalisation is the next big thing in marketing, says Sumeet Singh, Group CMO, Info Edge, adding that, “The idea is to shorten the....

Breaking myths about women’s intimate wear

Women’s intimate wear is one product category that has always been riddled with misinformation. The scenario, however, is changing, with consumers becoming more aware and....

The importance of positive influencer marketing

The problem with social media is that it has become an impersonal space, says Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. She also emphasizes....

The evolving rural consumer

‘Conceive, perceive, act’. These are the top three things that budding marketers should keep in mind, says Sharad Gupta, Chief Communications Officer – Corporate Marketing....

Breaking stereotypes in filmmaking

Writer and director Ashwiny Iyer Tiwari talks about tackling clichés in filmmaking. According to her, creators should experiment more with their storytelling formats and come....

The strategies of a successful start-up

“The quality of an idea, the IP attached to it and the vision of the founder(s) decide how successful a start-up is going to be”.....

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