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“You have to pay attention to business metrics and you have to pay attention to what your consumer audience’s behaviour and needs are”. Shireesh Joshi,....
“Be authentic, be progressive.” These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility....
Don’t market something to children that is not meant for them, says Pooja Baid, Director Marketing & Business Head, Health & Wellness, Philips India. She....
The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....
You can’t create viral content from day one, says Rachit Hirani, founder of MotorOctane. Hirani also highlights how an influencer should not only think from....
Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars, gets talking on the importance of influencer marketing and why brands in India should take regional content....
For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....
Navin Khemka, CEO, MediaCom-South Asia, speaks to HT Brand Studio’s Rajat Arora about the rise of digital media in India. According to him, digital media....
Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia. They are authentic when they are tied to the brand’s own purpose.....