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Do leagues work for all kinds of sports? They don’t. Jose Antonio Cachaza, Managing Director, LaLiga India, explains why. He also has tips for sports....
Branded content works well with young audiences, says Snehil Gautam, Group Head-Marketing & Growth, Housing.com. Tune in to this interview, where Gautam explains how his....
‘Me time’ now means ‘screen time’ on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group and an advertising....
Has brand communication in the digital era significantly changed? It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital. According....
Shankar Jadhav, Managing Director, BSE Investments Ltd, outlines how trust is built in the financial services sector. He also talks about the ways in which....
If you are a financial services brand, then your biggest quest should be to educate your customers. Hear more about marketing in the financial services....
Someone asked me recently: how does tech need to empower marketing? And, that set off a train of thoughts that were the antithesis of that....
How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of....